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FRC Mission To provide first class radiology imaging services throughout Southwest Florida. FRC Vision To provide the premier diagnostic imaging experience and service to patients, their doctors and staff, in a caring and comforting center. This is supported by: • An unyielding pursuit toward perfection in quality and service. • The development of habitual processes and systems that reduce errors and ensure consistency. • A friendly and courteous staff. • Fast and trouble-free scheduling. • Efficient and on-time exams and reads. • Automatic delivery of films and reports. FRC Values Our patients, referring physicians, and their staff are valued customers. We serve them by: • Showing them respect, compassion, and patience. • Treating our co-workers with respect, honesty, and high integrity. • Being open-minded, adaptable to change • Displaying initiative, resourcefulness, and willing to listen. • Communicating in a consistent and constructive manner. • Making utilization decisions that ensure financial viability.